Yahoo! to Buy Overture, an Internet Ad giant.
According to Mr. Ted Meisel President & CEO of Overture (one of
the major search conglomerates/advertising networks), that Yahoo!, Inc., a
leading global Internet company, announced plans to acquire
Overture. It is likely to dominate the Internet paid search, and
placement market significantly over the next few months. As of now, Yahoo
is using Google search results. Yahoo also uses its directory for
placement of search results. It is expected that Yahoo! may continue using
Google search results till the transition is stabilized. According to the
news letter "Yahoo! is committed to preserving Overture's partner
network of leading Web properties, such as MSN, Lycos and InfoSpace, and
continually innovating its products and services to meet the needs of both
advertisers and affiliate partners."
Also, the advertisers of Overture can
continue advertising and not affected by the acquisition. It is to be seen
whether Yahoo! continues to deliver Google search results on the portal.
It is likely that it switches to its own search results in the coming
months. Currently, Yahoo holds significant amount of search market on the
Internet. Also, note that Overture, acquired Fast's Internet Search
earlier this year. As the acquisitions and mergers become more frequent,
one thing appear to be clear. The era of free search engine placement, and
positioning based on merit is getting increasingly narrowed down.