Google Announces Featured Snippet Update for Better Performance.

Google’s Vice President of Search, Pandu Nayak, announced featured snipped update for better performance. The update is intended to show fresh and relevant content based on the query.

  • The content which is regularly updated

  • The content with accurate information overtime

  • Current events

1. The Content which is regularly updated

Google gave some examples that need to updated regularly where time goes on. For example, when searching for upcoming holidays, you don’t want to see the dates of the holidays in past year i.e., 2018 you want to see the upcoming dates for the coming year. Or present year

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2. The Content with Accurate Information overtime

When there are more accurate details available Google wants to show the most updated one. For example when you are searching for your favourite TV series latest season release date then Google wants you show you the accurate details like date and time and detailed explanation . Here is the example of Google given

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3.Current Events

Google then came into the category of current events. This intends to latest information, for example if you search for food recall then probably you want the most updated content with guidance for that specific issue.

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However Google noted that the information needs of evergreen content does not need to be updated frequently.