The Company website anandsoft.com has been converted to Hyper Text Transfer Protocol Secure (HTTPS). HTTPS is secure version of regular HTTP, the protocol of the Internet, over which data is sent between your browser and the website that you are visiting. The ‘S’ at the end of HTTPS stands for ‘Secure’.HTTPS protocol offers end-to-end data encryption and no one in between would be able to see the data moving between your browser and the website. In earlier days, https (often used in small letters) was used only with ecommerce websites. However, these days most of the websites are supporting https due to privacy and security reasons. Given below are some of the advantages of using https protocol over http:
- Improved Google Ranking: Google officially stated that https is a ranking signal and the sites with https protocol are given some preference over non-https sites.
- Referrer Date: When a secure referrer is provided to non-secure site, the referrer data is lost. By using https, referrer data is preserved, which may be used in website analytics.
- Privacy and Security: As mentioned earlier, https offers secure communication that is fool proof. By using https, a secure tunnel is formed between user computer and the website and all the information flowing between the client and sever are secure and encrypted.
Web browsers such as Internet Explorer, Firefox and Chrome also display a green padlock icon in the address bar to visually indicate that a HTTPS connection is in effect. It encrypts all communication, including URLs.
Google has provided the following tips for best practices when switching to HTTPS:
- There are several types of certificates for use with a website. Decide the type of certificate you need: single, multi-domain, or wildcard certificate
- Use 2048-bit key certificates where possible
- Use relative URLs for resources that reside on the same secure domain
- Use protocol relative URLs for all other domains
- Don’t block your HTTPS site from crawling using robots.txt
- Subscribe to Google Analytics (often called GA) to track your HTTP to HTTPS migration carefully in your analytics software and within Google Webmaster Tools (often called GWT).
- Remember to provide permanent redirects from http to https URLs using htaccess file.
- Submit you revised sitemal.xml so that Google and other search engines get the new map of your website.
There might be slight dip in your website traffic during transition period which is most likely to get back after all the new URLs are crawled and indexed properly. Check out for any Google emails suggesting any difficulty with crawling your website.
Check out the new secure anandsoft.com and leave your comments with webmaster at anandsoft.com.