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Content is the King – But you need a Queen to protect & promote!

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We often hear seo experts say that “content is the king”, meaning that you produce unique and valuable content, and every thing else is taken care of! Nothing could be more wrong than this! We discuss a few cases as to how it could be wrong here:

1. Assume that you had created a unique and worthy content for your thing of interest. It was well researched and produced after a thorough work and published on your web page. Now, two things could happen: One is that no search engine could find your content at all, remember that there are millions of websites and billions of web pages and your unique content might be some where deep inside the Internet. Second thing that could happen is that the search engines found your unique content, but tagged them as “duplicate” content and probably penalized the web page for publishing duplicate content, and the silver lining is that you would never knew that the content was penalized by major search engines such as Google, simply because no one is going to tell you about it!

2. There is what is known as black hat SEO, which uses dubious means of techniques to attain first place (or say, first page) in search engine rankings. If you just take care of your web resources with strong passwords and dedicated servers, it may not be sufficient. The irony is that a website could be hacked even without breaking into the website! Yes, it is called off-page SEO techniques. In other words, some one can break the seo ranking of your web page or even get it black listed by using off-page  black hat SEO, and even Google can’t find it! A couple of examples are given earlier in the blog and the links are provided below for the reference of the readers:

Irrelevant Results in Google Search – A Case Study

Irrelevant Results in Google Search – Contd..

If you had thought that Google is mightier and no one can possibly break it, you had mistaken just like me! After a long study, I painfully understood, black hat seo webmasters routinely game search engines, including Google! It is also quite possible, you wouldn’t be knowing it at all!

So, what is the fix now?

Simple: The King requires a Queen! As in famous Indian-origin game of chess, a queen with multitude of skills is required to protect and to promote the king. What are the skills required by the Queen? These skills are briefly listed below:

  • On-page SEO
    • Development of responsive web pages, so that the web pages render properly on various devices using different operating systems and screen sizes, and browsers using different versions.
    • Proper meta tags like title, description, canonical, etc
    • Incorporation of analytics such as Google analytics
    • Elimination or identification of duplicate content with proper care
    • Configuring htaccess, robots.txt, sitemap, etc. to ensure that the content is delivered properly to the users.
    • Hardening of the server and the website resources
  • Off-page SEO
    • According to Moz.com, “Off-site SEO” (also called “off-page SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs)”. Off page SEO has become quite important these days, just as the on-page seo. With the advent of social signals and black-hat SEO, off-page SEO could not be ignored. Important off-site SEO techniques are given below:
      • Backlink building to your web page from other related domain sites
      • Press releases and article submissions to PR and articles sites
      • Blogging on your blog site or on related blog sites
      • Social signals, like posting on your or friends facebook page, or G+ page or twitter, etc.
    • Now, it is also important that you monitor your backlinks! Many search engines like Google may penalize for unnatural back links to the extent, that your web page might become non-existant for all practical purposes! To attend to this, you may need to do the following:
      • Use Google Webmaster Tools (GMT) regularly to see who is linking to your site (or web page) and ensure that it’s a genuine link (contextual) and not spammy (through the eyes of search engines).
      • Get the backlinks removed by requesting the offending websites’ owners to remove your linkbacks, and if it fails, requesting a disavow via GWT (short for Google Webmaster Tools)
      • Regularly checking for duplicate content on the Internet and reporting the same to Google and/or other search engines as required
      • Ensuring that your website is indexed properly and monitoring the same for consistency from time to time

The above are to mention a few, and just Google for more comprehensive list of activities. Obviously, it’s not something that one individual could do while managing his/her primary activity (that of writing your own content).

The need for capable SEO specialists has become most demanding with recent advances in search results ranking, and marketing.

Irrelevant Results in Google Search – Contd..

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This is in continuation of the previous blog article Most irrelevant Results in Google Search – A Case Study ,  I have done a more detailed research into what’s happening with the Google search results. The following aspects have been considered in this study:

  1. How exactly the third party site (say site B) has been linking to the hacked site (site A, we are using the term hacked site, though it has been off-site)
  2. What are the Title and Description of the attacker’s site(site b)  and the page that it is forwarding the visitor when he clicks on the search result
  3. Whether site B, which was considered to be the attacker’s site is itself a victim? It is very much possible that the hacker used site B to redirect traffic to site C (the ultimate beneficiary?)

Now, going to point #1, it was observed that the following code had been used to link to victim site (backlink URL):

http://www.sunnydaysandlovelyways.com/?htm=LabSim/network-lab-simulator.htm
In the above backlink, if we replace the domain name and the “?htm”, it exactly corresponds to the victim site URL, which is

http://www.site-A.com/LabSim/network-lab-simulator.htm

Note: Domain name has been changed to site-A.com.

It was observed by going through the set of backlinks, almost entire site had been reconstructed by the spammer with a different domain name, but with same link structure. Point #2. The meta tags like Title and Description appear to have been duplicated. For example, the search result for key word “ccna exam” is given below:

In the above search result, the title is “CCNA 200-125 Practice Exam” and the description is “200-125 ccna practice exam consists of 425+ questions with flashcard explanation”. The  site A webpage corresponding to this result has the same exact Title and Description. On clicking on this search result, you will find that the destination page has nothing to do with the search term.

Result: Effectively, another irrelevant website (site B) has taken the place of Site A without having to hack site A. It was also observed that the webpage that matches the Title and Description shown above, had been delisted and doesn’t show in indexed list of web pages.

As per point#3, it was observed that when clicked on the site B’s link, it had been redirected to another site (site C) intermittently, resulting in suspecting that site B is an intermediary to final beneficiary website.

The results, though for a sample site, have far reaching ramifications. Just assume that this hacking has been done on a broader scale (hopefully, it is not so as of now), the whole search results become more or less irrelevant for the user.

It is very surprising that the search algo could not detect this kind of site hacking which is external to the victim’s website. It also points out to the fact that the search engine “memory” is not deep enough to remember the history of the web page, as new pages (weeks or months old) which are duplicates of the original pages (several years old pages, in this case 10+ years for the URL and the core  content of the page has not changed) are showing up in the results.

Will it continue? It appears so. The only solution is to have deep memory combined with processing power for the search algo which may not be possible due to reasons like huge processing overhead, update schedules, and delivery of the search results. Even if the algo is modified to fix one hack, another form of hack may surface due to above limitations.

Though in this case, one particular search engine results were taken, it is possible that similar hacks might happen with other search engines like bing as the mechanisms of hacking are the same. It necessitates that webmasters assess the web metrics such as keywords, backlinks, ranking, etc. continually and do the maintenance on a continual basis!!

So, now what happens to what some major search engine FAQs that say: “Just concentrate on your web pages and create value to your website visitors.” It is partly true, as the webmasters now have to really work through web metrics like keywords, ranking, backlinks, analysis of backlinks, various types of possible off-site hacks, removal of backlinks, reporting of spam sites to respective search engines, etc. And this is a specialized work, and one needs a professional to do this work, and not many individuals, and small businesses could afford it. As a result, it is possible that most of these sites are going to vanish from major search engine results over a period of time, unless there is more heuristic approach to search mechanisms.

Disclaimer: This is in the opinion of the author and does not represent Anand Software and Training’s view.

Author: Vijay Anand

Irrelevant Results in Google Search – A Case Study

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This is a case study, where in, the Google search results were analyzed for any inconstancy and possible susceptibility to hacking. The study is confined to a few search terms that we have been working with, and it is suggested to enlarge the scope of the study for wider ramifications.

The following search terms were considered for this purpose:

  1. simulation exams
  2. ccna exam
  3. ccna details

The results for all the three search terms were analyzed and discussed with relevant snap shots.

  1. simulation exams: The website at no.2 place is totally not related to the term as can be seen by going through the result.

simulation exams
The second result in the search results, with title CCNA 200-125 Practice Exam is totally irrelevant. Don’t get misled by the title (though Google did). The link sunnydaysandlovelyways is leading to a website that is totally in another category not nothing to do with exams or simulations. A screenshot of this site as you click on the link is given below:

sunnydays
It was also observed, at times (randomly) the click is getting forwarded to the website topdum  .  com, dump website as shown in the screenshot below:

topdump
It appears to be an illegal dump site. The redirect is not consistent, it forwards to topdump . com at times, but not always.

Now, lets move to another search term that shows up in Google search results.

2. CCNA exam:

This is a popular search term for CCNA exam, CCNA stands for Cisco Certified Network Associate, one of the most popular networking cert offered by Cisco.

ccna exam
Heree again, the website ranks third for this keyword. As may be seen, the website has nothing to do with exams, let alone CCNA exam. A pure misplacement by Google search.

3. CCNA detail:

Now, we move on to the third search term, ccna detail. A screenshot of the same is shown below:

ccna detail
As can be seen, the website sunnydaysandlovelyways has ranked 5th in the Google results. however, as mentioned before, it has nothing to do with CCNA or exam. The website some times (but not always) forwarding to topdump . com.

There are a few possibilities for the above results:

  1. The website sunnydaysandlovelyways has been changed. or
  2. The website sunnydaysandlovelyways has been hacked

The first possibility may be ruled out by looking at the history. The second possibility means that the site has been hacked and ranking high in the google (or black hat seo). However, it is surprising that google ranking some random site so high in search results. The hacker appears to have beaten google search algo at least for a few weeks 9particularly, the Christmas weeks). This is likely to break some businesses, because the slot actually belongs to a credible web site, but taken over by an irrelevant and probably spammy or hacked site.

This is really some thing that one can’t expect, as even bing and yahoo are not showing this particular site for the given search terms in the first 100 pages!

Network Simulator w/Designer Update

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We are working on an update to NetSim for CCNA to include FHRP and VPN functionality. FHRP, short for First Hop Redundancy Protocol, is used to provide redundancy up to the ISP. There are several FHRP protocols, of which HSRP (Hot Standby Router Protocol),  GLBP (Gateway Load Balancing Protocol) and VRRP (Virtual Router Redundancy Protocol) are popular and being implemented in our NetSim.

Another addition would be VPN (short for Virtual Private Network) protocol that ensures encrypted tunnel between two end points. There are several types of VPN, of which Site-to-Site VPN and Site-to-Remote VPN are most widely used and being implemented. A Site-to-Site VPN is typically used between two offices (say head office and branch office) where as Remote-to-Site VPN is typically used by mobile commuters or smaller branch offices to connect to the head office.  A VPN, as you might be knowing, encrypts the communication between two end points as defined by the communicating hosts.

Check out for updates.

CCNA Exam Cram by SimulationExams.com

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SimulationExams.com released recently, CCNA© Exam Cram  for CCNA preparation. The exam cram complements the practice tests already provided by SimulationExams.com for passing CCNA exam. The exam cram notes covers important topics such as TCP/IP & OSI model, Sub-netting using IPv4, IPv6 networking, Access Control Lists (ACLs), Routing protocols such as RIPv2, OSPF v3, OSPF v3 for IPv6, EIGRP for IPv4 and IPv6, and BGP. Newer topics such as AAA, cloud services, multilayer switching, network time protocol (NTP), Site to Site and Remote to Hub secure trunking have also been covered. Cisco IOS commands have been covered in detail.

Additionally, scenario based questions have been provided for in-depth understanding of the subject, which is very much necessary for passing CCNA exam. Network diagrams and examples have been provided wherever necessary for better understanding of the concepts.

The exam cram notes is available in pdf (portable document format), which is the most widely used document format in the world. Other cram notes available include CCENT (Cisco Ceretified Entry Network Technician) and ICND2 (200-105).

About CCNA: CCNA, short for Cisco Certified Network Associate, is the worlds most popular certification in the area of computer networking, whethher it be Local Area networks (LANs), Campus networks, Metro Ethernet, or Wide Area Networks (WANs). The certification has been maintaining its leading edge by keeping in line with the technological developments happening from time to time. The most recent update has and exam number 200-125. There is a two path exam stream for CCNA. One can obtain CCNA by passing the 200-125 exam or by passing 100-105 (CCENT) exam AND 299-205 (ICND2) exam.

You may view more details on CCNA exam cram by visiting the product page below:
http://www.simulationexams.com/exam-cram/ccna-exam-cram.htm

You may also be interested in the following related products:
CCENT exam cram
ICND2 exam cram

Disclaimer: SimulationExams.com is not associated or affiliated with Cisco Systems. CCNA© is a trade mark of Cisco© and duly acknowledged.

Anand Software Releases Computer Based Test (CBT) Engine For Authors and Educators

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Anand Software and Training recently released Computer Based Test Engine. The software is useful for educators and organizations in assessing the students and/or employees using computer based tests. The CBT consists of two components:

CBT – Author Module
CBT – Exam Engine

1. Author Module:

The Author Module enables an author to perform several activities including the following:

Create, edit, and/or delete a test
Create Groups and Candidate profiles (say, students in a group/class)
Create, edit and/or delete questions.

The content created by the author is his/her copyright and remains local to your computer. Note that the entire test environment is local to your network and is not uploaded to the web.

Several types of questions are supported by the Computer Based Tester. These include the following question types:

Multiple Choice Single Answers – up to six multiple choice answers, only one correct answer
Multiple Choice Multi Answer – up to six multiple choice answers, two or more correct answers
Drag-n-drop – The candidate needs to drag the answer to appropriate place and drop
Hotspot – Uses mouse clicking and selecting the answer area (also called hotspot)
Testlet type of questions, wherein a candidate has to answer two or more questions based on a given scenario.

The author module is free to download and use. Any number of tests may be created using author module. There is no limit on the number of questions in a particular test.

How the entire software works: The author creates one or more tests using the freely downloadable author test module. The author may create student profiles and the groups to which a student belongs. He may also assign the tests that belong to a particular group. By default, there is only one group to which all tests are assigned. After completion of test questions, groups (optional), and student profiles (optional), the author saves (exports) the exam info to a known location on the local or remote computer. Now, the examiner imports the test module from the computer on which the Exam Engine is installed. After importing, it is possible to administer the exam to the candidates.Detailed help files are available in the product website.

Note that even though the CBT Author Module is free to download and use, one needs to buy the Exam Engine.

2. Exam Engine: The CBT – Exam Engine provides the platform to administer exams to the candidates. Typically, the examiner imports the previously saved test module(s) and re initializes the exam engine. The exam engine is packed with several features. Given below are few of the important features:

Learn and exam modes to enable students to learn first and then assess their skills
Review the questions after test is completed
Timed – Author/supervisor can set the test time after completion of which, the test is automatically closed.
Configurable. Most of the features including the question weightage, number of questions in an exam, whether to provide back button, or to enable review of questions by the student, etc. are all configurable by the examiner. Even the study mode may be disabled by the examiner.
Adjustable font and night modes: Night mode flips the screen colors so that the display is soft on the human eyes even during night. Adjustable font enables a candidate to attend to the exam with comfort.
Detailed Stats: Statistics are saved in a very granular manner, giving the performance of each candidate.
Customization of template: If you are an organization, it is possible to customize the template so that the logo, etc. represent your own organization.
Score Report: Candidates may be provided (by print or email) detailed score reports and a certificate upon completion of the exam.

The CBT -Exam Engine is available in demo mode for assessing the usefulness of the software to a given requirement. Any queries may please be sent to cs at swregn.com.

Product links:

SWRegn.com Website Update

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The website, swregn.com, a digital products download and licensing website has been updated for extended product support. Now, it is possible to download and install mobile apps including android and ios apps. The following mobile apps are available to download and install:

Comptia A+ Essentials (mobile version for android and iphone)
Brief description of the product is given on the page. The exam objectives include the following:
1.0 Hardware 34%
2.0 Networking 21%
3.0 Mobile Devices 17%
4.0 Hardware & Network Troubleshooting 28%
The mobile app consists of 400+ questions with flash card explanations.

Comptia A+ Practical Application (mobile version for android and iphone)
The exam objectives consist of the following:
1.0 Windows Operating Systems 29%
2.0 Other Operating Systems & Technologies 12%
3.0 Security 22%
4.0 Software Troubleshooting 24%
5.0 Operational Procedures 13%

The mobile app will have 300+ questions with detailed answers and explanations.

Comptia Security+ (mobile version for android and iphone)
Comptia Server+ (mobile version for android and iphone)
Cisco CCNA (mobile version for android and iphone)

The CCNA mobile app include the following exam objectives:

1.0 Network Fundamentals 15%
2.0 LAN Switching Technologies 21%
3.0 Routing Technologies 23%
4.0 WAN Technologies 10%
5.0 Infrastructure Services 10%
6.0 Infrastructure Security 11%
7.0 Infrastructure Management 10%

The app will have 400+ questions with answers. It is among the best rated apps on GooglePlay. Note that simulation type questions are not available in mobile apps due to screen size limitation. You need to buy desktop version of the software for full functionality.

Cisco CCENT (mobile version for android and iphone)
The CCENT app covers the following exam objectives:

1.0 Network Fundamentals 20%
2.0 LAN Switching Fundamentals 26%
3.0 Routing Fundamentals 25%
4.0 Infrastructure Services 15%
5.0 Infrastructure Maintenance 14%
Note that the simulation type questions are not included in the mobile apps, as the screen size is smaller. You need to try desktop version if you want full set of questions.

CCNA ICND2 (mobile version for android and iphone)
ICND2 together with CCENT is required to be passed for obtaining CCNA certification when you are pursuing the two-exam route. You can also appear for CCNA exam (single exam) instead of going through 2-exam path. A bit of prior experience is recommended if you choose single exam path for CCNA Certification.

CCNP Route (mobile version for android and iphone)
CCNP Switch (mobile version for android and iphone)
Juniper JNCIA, and others.

Please checkout the website for more information, and download. Note that desktop versions (Windows 7/8/8/1, and 10) are already made available.

The mobile versions are low prices, and doesn’t support simulation type questions wherein bigger screen area is required to view and answer the question.

CertExams.com Revises CCNA Security Exams Simulator

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Certexams.com revised CCNA Security practice tests recently. The changes include the following:
1. Additional questions
2. Update to flash cards on some of the existing questions
3. Minor corrections to the question bank
The practice tests consists of features like learn mode and exam mode, exam review, night mode, and several others. The demo version may be downloaded here:
https://www.certexams.com/download/ccna-security-download.htm

The exam details are given here:
http://www.certexams.com/cisco/security/exam-details.htm

About CCNA Security: The topics included in the exam are as given below:
1.0 Security Concepts 12%
2.0 Secure Access 14%
3.0 VPN 17%
4.0 Secure Routing and Switching 18%
5.0 Cisco Firewall Technologies 18%
6.0 IPS 9%
7.0 Content and Endpoint Security 12%

The topics had been revised thoroughly over the previous version of the exam.

Other tests available include CCNA, CCNP, and CCDA.

Please checkout the website for more information. Official page is given here: https://learningnetwork.cisco.com/community/certifications/security_ccna/iins-v3/exam-topics

ISRO Launches GSLV Mark ii Rocket Successfully

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Indian Space Research Organization ISRO today launched GSLV Mark 2 satellite launch vehicle to put South Asean Satellite in to the Geosynchronous orbit. The satellite weighs a little over 2 tons. Another GSLV launch is due in June this year that is capable of place 4 ton satelline in the geosynchronous orbit and the launcher is categorized as GSLV mark iii satellite launch vehicle.

Looking forward to the Mark iii satellite laucher..all the best ISRO!

CertExams.com Releases CCNA Practice Exams for Android

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CertExams.com released CCNA exam for android, Check out the link below:
https://play.google.com/store/apps/details?id=com.anandsoft.practicetestsccna

Now it is possible to buy one test at a time, rather than buying all the tests in one go. The free version will have 60 questions with answers and flash card explanation. Each test will have 125 questions, and one can buy one test at a time using inapp purchase option.